8th May 2020

IGA Supports the Adopt a Farmer Initiative

Adopt a Farmer is being driven by The Daily Telegraph, The Herald Sun and The Courier Mail and was developed to support farmers, shops and businesses across the country who are doing it tough because of the ongoing drought.

The newspapers, with the support of Public, Independent and Catholic schools in Victoria, NSW and Queensland have set an ambitious goal – to use a gold coin ‘mufti’ day on May 8 to raise $800,000 to distribute via Rural Aid for recipients to spend in their local communities.
All proceeds go to farmers in the form of gift cards. The recipients can spend the cash in their local communities. It isn’t just farmers struggling, but town cafes, barbers and other shops in need of a cash injection to help support jobs and services.
Kids are also doing it tough, with many kids staying home from school to work on family properties. IGA is encouraging rural students to share their stories about how the drought has affected them, with the 20 winners each being awarded $1,000 IGA Gift Cards. You can send your stories to [email protected]

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