Quick facts on Review Crew
The Review Crew Program was launched in September 2019 as a dedicated online food community to test, endorse and promote IGA Private Label products and brands.
There are a total of 2,478 potential total panellists that have been recruited and selected to be nationally representative, 376 of those are most active when it comes to Review Crew. Of those 376 active panellists, the state representation is quite close to the IGA network of stores.
|Review Crew Panel (by State)|
|NSW / ACT:||29%|
|VIC / TAS:||33%|