We believe a SUPERCOAT dog lives their best life and enjoys every day to the fullest! It’s all about them having a great doggy time, whether that’s chasing a ball, playing fetch, going for walks or simply relaxing and receiving cuddles and pats. A dog’s best life starts with the right nutrition. That’s why we developed SMARTBLEND. SMARTBLEND aims to make the complicated simple to understand by leaving the nutrition up to the expert’s at SUPERCOAT, you can be confident you are giving your dog everything they need to be at their healthy best.

We believe a SUPERCOAT dog lives their best life and enjoys every day to the fullest! It’s all about them having a great doggy time, whether that’s chasing a ball, playing fetch, going for walks or simply relaxing and receiving cuddles and pats.
A dog’s best life starts with the right nutrition. That’s why we developed SMARTBLEND. SMARTBLEND aims to make the complicated simple to understand by leaving the nutrition up to the expert’s at SUPERCOAT, you can be confident you are giving your dog everything they need to be at their healthy best.

Every ingredient has a purpose

Whether it’s Omega 3 to help promote healthy skin and a shiny coat or simply the goodness of real Australian meat,
every ingredient serves a purpose and has been added to our formulas with your dog in mind.

We have been busy working on an enhanced formula that will further nourish your dog’s best life. SUPERCOAT SMARTBLEND is the precise combination of high-quality natural ingredients; blended with real meat, plus 22 essential vitamins and minerals. Nourish your dog with the tailored nutrition they need to bring out their best everyday.

Purina Lifespan Study

SUPERCOAT believes every dog deserves to live their ‘best life’. Purina has been one of the leaders in the advancement of pet care and pet nutrition for over 85 years and it took our experts 14 years of research to develop the Purina Lifespan Study.

The study was a world first in providing clear evidence that food restriction, aimed at maintaining an ideal physical state throughout their life, can lead to ‘up to 1.t8 years more of healthier life.

It all started with 48 Labrador Retriever puppies who were paired within their litters according to their body weight and gender. In their pairs they were randomly assigned to a control group or a restricted feeding group. Both diets were nutritionally balanced and complete, the only difference being the amount fed. Each dog was weighed weekly whilst being monitored, and physically observed throughout their life. Every dog lived their healthy best and the control group had an average lifespan of 11.2 years whilst the restricted diet group averaged 13 years. The Life Span study also unveiled additional benefits of the restricted feeding diet including delayed muscle loss, less body fat and reduced signs of ageing.

Every ingredient has a purpose

Whether it’s Omega 3 to help promote healthy skin and a shiny coat or simply the goodness of real Australian meat,
every ingredient serves a purpose and has been added to our formulas with your dog in mind.

We have been busy working on an enhanced formula that will further nourish your dog’s best life. SUPERCOAT SMARTBLEND is the precise combination of high-quality natural ingredients; blended with real meat, plus 22 essential vitamins and minerals. Nourish your dog with the tailored nutrition they need to bring out their best everyday.

Purina Lifespan Study

SUPERCOAT believes every dog deserves to live their ‘best life’. Purina has been one of the leaders in the advancement of pet care and pet nutrition for over 85 years and it took our experts 14 years of research to develop the Purina Lifespan Study.

The study was a world first in providing clear evidence that food restriction, aimed at maintaining an ideal physical state throughout their life, can lead to ‘up to 1.t8 years more of healthier life.

It all started with 48 Labrador Retriever puppies who were paired within their litters according to their body weight and gender. In their pairs they were randomly assigned to a control group or a restricted feeding group. Both diets were nutritionally balanced and complete, the only difference being the amount fed. Each dog was weighed weekly whilst being monitored, and physically observed throughout their life. Every dog lived their healthy best and the control group had an average lifespan of 11.2 years whilst the restricted diet group averaged 13 years. The Life Span study also unveiled additional benefits of the restricted feeding diet including delayed muscle loss, less body fat and reduced signs of ageing.

Find the Supercoat Smartblend range at your local participating IGA store.

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